GameChanger Anthony Lamacchia on his strategic marketing and branding

Today, we are bringing you a special crossover episode with the Power House podcast and featuring a great conversation between HousingWire’s CEO Clayton Collins and someone many of you recognize: Anthony Lamacchia, the founder, CEO and broker of Lamacchia Companies.

Anthony shares his career journey from working in his father’s landscaping business to building Lamacchia Realty. He talks about the importance of strategic marketing and branding, content creation, and learning when and when not to delegate tasks. He also discusses his M&A and recruitment strategy, opportunities for market expansion, and what’s up next for industry challenges like the commission lawsuit.

Here’s a glimpse of what you’ll learn:

• The importance of marketing, branding, and consistent content creation for attracting clients and media attention.
• Strategies for delegating responsibilities, hiring experienced professionals, and executing a successful M&A strategy for business growth and market expansion.
• Effective marketing and recruiting techniques, such as the use of billboards and other advertising methods.
• Insights into industry challenges like the commission lawsuit, changing market conditions, and how to prepare agents for success, along with Anthony’s optimistic outlook for the future of real estate.

Here’s a small preview of today’s interview. The transcript below has been lightly edited for length and clarity:

Clayton Collins: Last week I was on the podcast and we were talking about taking national headlines and bringing it down to a local level to like help educate local homebuyers or, or financers. I think there’s like a lot of confusion and misinformation that happens when people just consume like national real estate data and don’t know what’s happening in their market. What have you learned about talking about the local market and tying it to the headlines that someone might be getting on a national level?

Anthony Lamacchia: We are very fortunate to be in a business that everyone wants to hear about. People say to me, how the hell have you done over 250 live news segments? Well, when you put out content, it attracts people. When you educate, you attract. By 2013, I was doing videos on month housing data. When you do that and you’re constantly putting out information, eventually the news calls. I’d also go on Instagram and I’d give tips to realtors.

I didn’t intend comment on any of these crazy legal cases, but then last October, the plaintiff’s attorney got on my nerves, so I started doing videos, and then everybody was tuning in. I’m hearing from people all over the country. I knew I hit a vein. I knew that I filled the vacuum of the lack of information that was out there. It’s really just courage to speak out and willingness to sometimes screw up or say the wrong thing. And so what? When you educate, you attract.

The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.