Divvy Homes’ Adena Hefets on Rent-To-Own Innovations
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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Adena Hefets, co-founder and CEO of Divvy Homes, to talk about why the rent-to-own model is gaining momentum in today’s housing market.
She discusses the challenges many people are facing in getting a mortgage, looks at the dynamics behind the affordability crisis, and shares her thoughts on which segments of the housing market are best poised to hold value and appreciate.
She also gives her perspective on which types of proptech startups are poised for success, and which ones will have trouble making it.
Related to this episode:
The Top of Mind Podcast is produced by Altos Research. Each week, Altos tracks every home for sale in the country – all the pricing, and all the changes in pricing – and synthesizes those analytics to make them available before becoming visible through traditional channels.
