Brian Vieaux & Kyle Draper: Rethinking Everything (about loan origination)

March 1, 2024

Today, we are bringing to you a conversation with two wonderful guests: Kyle Draper, speaker, author, and video marketing therapist, and Brian Vieaux, the president and COO at FinLocker.

Kyle and Brian have combined their industry knowledge and networks to co-author a book titled “Rethink Everything: You ‘Know’ About Being a Next Gen Loan Officer” which features a lot of valuable insights and knowledge of what you need to know about next generation loan origination from 37 different industry voices and leaders.

“Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer. This book aims to empower mortgage professionals to cultivate these essential qualities,” Vieaux said.

They share a lot of that knowledge today during their conversation, including the importance of having a social media presence and strategy, how the different methods and platforms can be utilized to reach the next generation of homebuyers, and how loan originators should be looking to adapt in a rapidly changing market.

Learn more about the book and learnings in this article by HousingWire.

Here’s a glimpse of what you’ll learn:

Loan originators need effective social media strategies to reach new home buyers.
Educate, address misconceptions, and add value to engage mortgage audiences.
Personal branding and trust are vital for digital-age loan originators.
Positive mindset drives loan originators’ success and business growth.

Related to this episode:

The Power House podcast is a show about leadership, markets and entrepreneurship in the housing industry. Each Thursday, Clayton Collins speaks with CEOs and founders to reveal how the most impactful executives think about business growth, operational strategy, and leadership.