Rocket Companies

Rocket Companies is a multi-channel financial technology platform company that provides real estate, mortgage and financial services. Its business entities include Rocket Homes, Rocket Auto and Rocket Mortgage, one of the nation’s largest mortgage lenders. The company was formerly known as Quicken Loan prior to a rebranding in 2021.

Originally founded in 1985, Rocket Companies is based in Detroit, Michigan.

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Varun Krishna shares Rocket’s plan to “become the Apple of homeownership”

On this Power House episode, Diego sits down with Varun Krishna, the CEO of Rocket Companies.

Rocket has a growth plan to make home ownership easier, enjoyable, and sustainable for homeowners. Diego and Varun talk about how Rocket aims to achieve that by using AI tools to optimize the origination-servicing flywheel and by building long–term relationships with clients, not just one-time transactions. They also talk about recent hires to Rocket, their 2025 brand transformation plan, and whats next in-store for the company.