Real Brokerage is reshaping the residential real estate industry with a technology-driven approach designed to empower agents and simplify home transactions. At the heart of Real’s strategy is its proprietary platform, reZEN, an award-winning transaction management system. Built to optimize efficiency, reZEN streamlines critical tasks such as commission approvals, document management and financial tracking. The platform also integrates AI-powered tools, including Leo CoPilot, a virtual concierge that leverages machine learning to provide personalized, 24/7 support. By automating routine processes and anticipating agent needs, Leo enhances productivity and frees up time for strategic initiatives.
In 2024, Real introduced key programs like ProTeams and Private Label, offering flexibility for agents and teams without compromising compensation or brand identity. It also launched Real Wallet, a financial platform enabling agents to manage earnings, revenue and equity seamlessly. Real Wallet’s advanced features, such as financial forecasting and tax planning, reflect Real’s commitment to delivering holistic business solutions.
Real’s innovative technology has fueled significant growth. By the third quarter 2024, agent count surpassed 23,000, marking a nearly 79% increase year-over-year. Transactions rose 76% and adjusted EBITDA grew by 101%. As a recognized leader in integrating fintech with real estate, Real continues to set new standards for operational efficiency and agent empowerment.
