@properties is a real estate and technology firm operating through the @properties and Christie’s International Real Estate affiliate networks, company-owned brokerage firms in seven states, and affiliated title and mortgage companies. Founded 24 years ago, the firm has grown into the eighth-largest brokerage in the U.S. by 2023 company-owned sales volume.
Central to @properties’ operations is its proprietary pl@tform technology, an end-to-end suite of tools designed to streamline real estate transactions and client management. Built and maintained by the company’s software engineers, pl@tform includes tools such as a Deal Management System, CRM, Digital Comparative Market Analysis and AI-powered MoveLogic. Recent additions, like Closing Milestones for contract-to-close tracking and Pipeline for agent productivity and sales planning, reflect the firm’s commitment to evolving agent needs.
The impact of @properties’ technology is evident in its business performance and expansion. In its homebase offices, adoption rates are high, with 100% of agents using the Deal Management System in Q3 2024. Since 2021, Christie’s International Real Estate has added 31 brokerage affiliates in 59 markets, supported by pl@tform. Affiliates like @properties Christie’s International Real Estate Detroit have experienced remarkable growth, scaling from $120 million in sales in 2020 to over $1.1 billion in 2024.
