PrimeLending is committed to ensuring that getting a mortgage is a positive experience and an exciting beginning for its customers. As technology reshapes how consumers research, initiate and close home loans, one constant remains: the demand for a mortgage lender they can trust for expertise and data security. PrimeLending’s robust, secure technology platform is designed to adapt to customers’ preferences. Combining unmatched industry expertise with personalized service and cutting-edge digital capabilities, PrimeLending is redefining what customers can expect from their mortgage experience.
PrimeLending’s platform seamlessly and securely integrates with third-party tools and proprietary applications, working together to enhance the entire mortgage process. This approach drives productivity, efficiency and an exceptional customer experience. Its technology empowers loan officers to move quickly and confidently, fostering stronger personal relationships with borrowers.
For example, the company has transformed the borrower experience by integrating digital documentation tools like PointServ directly into its loan origination system (LOS), Blue Sage. This allows instant validation of borrower assets and financial statements, making the mortgage process safer and more efficient than ever. Eliminating outdated paper trails, borrowers can securely connect their financial accounts to their loan applications, enhancing security and simplicity. Automated notifications further empower customers, providing clear, actionable next steps and timely updates so they remain in control throughout their transaction.
Since integrating PointServ into PrimeLending’s LOS, customer adoption has surged by over 65%, and automated underwriting approvals have increased by more than 15%. Faster pre-qualifications, approvals and closings have driven PrimeLending’s industry-leading 96% customer satisfaction rating and its national 4.9-star Google rating.
Company Website:
Markets Served:
Loan Origination
Company HQ:
Dallas, TX
