New American Funding’s digital ecosystem, NAF Connect and NAF Hub, streamlines the mortgage process for real estate agents and their clients. NAF Connect is a mobile-first platform designed for real estate agents to make one-click mortgage loan referrals while maintaining visibility throughout the process. Referred clients are seamlessly directed to NAF Hub, a self-service digital platform where they can complete mortgage applications, choosing between quick or full application paths based on their comfort level. Together, these platforms create a more collaborative, efficient mortgage experience.
NAF Connect addresses common challenges in the mortgage industry, such as inefficient communication and limited transparency. By eliminating manual paperwork and streamlining workflows, the platform enhances collaboration among agents, loan officers and clients, ensuring a smoother process for all parties involved. NAF Hub complements this by simplifying the mortgage application process for customers through progressive data entry, personalized needs lists and seamless document uploads, all supported by robust customer service.
Since its launch, the ecosystem has demonstrated measurable impact. NAF Hub has achieved a 60% loan application completion rate — double the industry norm — and 97% of applications are completed the same day they are started. NAF Connect has driven a 5x increase in lead-to-loan application conversions for real estate agents and fostered repeat referrals from over 50% of users, reinforcing its value in the industry.
Company Website:
https://www.newamericanfunding.com/
Markets Served:
Loan Origination
Company HQ:
Tustin, CA
