Keller Williams (KW) leverages technology to drive strategic innovation, equipping real estate agents and teams with tools that enhance productivity and provide a competitive edge. Through Labs, KW’s collaborative innovation hub, the company works with agents to develop customer relationship management (CRM) features and software solutions tailored to address real-world challenges. This approach ensures that KW’s technology aligns with the needs of agents and supports their business growth.
At the core of KW’s offerings is Command, a robust CRM-plus platform with an associated mobile app. Command simplifies essential operations like database management, lead generation and pipeline oversight, enabling agents to cultivate relationships and optimize profitability. The platform integrates artificial intelligence to deliver actionable insights and create seamless client experiences. Complementing Command is the KW Marketplace, an app store on the Keller Cloud platform, and KW DevHub, a workspace for developers to create data integrations and expand functionality.
In 2024, KW launched KWIQ, a generative AI-powered assistant trained on proprietary KW resources. KWIQ supports agents with real estate insights, content creation and process automation. By the third quarter 2024, Command had 138,000 monthly active users, facilitating millions of client interactions. KW continues to prioritize innovation to empower agents and elevate the real estate experience.
