iEmergent is a data analytics and technology company serving U.S. banks, credit unions and independent mortgage lenders. Its flagship platform, Mortgage MarketSmart, provides comprehensive market intelligence by integrating loan origination forecasts with interactive maps that blend historical, current and projected demographic, economic, housing and competitive data. The platform delivers actionable insights at both macro and neighborhood levels, enabling lenders to develop targeted strategies for recruiting, marketing and lending. iEmergent also offers consultative services, including support for special purpose credit programs (SPCPs) and opportunity forecasting, to help lenders achieve strategic objectives.
Mortgage MarketSmart is the only market intelligence platform designed to help lenders identify and serve underserved markets, particularly minority and low- to moderate-income (LMI) communities. It offers detailed data visualizations, including three-year mortgage forecasts by census tract, historical origination data and demographic information to support targeted marketing and community outreach efforts.
iEmergent’s platform has helped lenders achieve measurable results. For example, customers report quarter-over-quarter increases in lending to majority-minority census tracts after using Mortgage MarketSmart for three months. Lenders have successfully launched special purpose credit programs (SPCPs), increased Community Reinvestment Act-eligible loans and improved outreach to underserved borrowers, showcasing iEmergent’s ability to drive impactful outcomes in diverse communities.
Company Website:
Markets Served:
Market Intelligence
Company HQ:
Urbandale, IA
