In 2024, Houseful advanced its mission to empower confident decisions throughout the homeownership journey by leveraging a foundation of technological innovation. The launch of a personalized iOS app in August 2024 marked a significant milestone, offering homebuyers seamless access to tailored resources, real estate agents and mortgage specialists on-the-go. Exceeding expectations within its first three months, the app achieved 2.5 times the projected downloads and delivered a 25% increase in consumer retention.
Houseful also scaled its proprietary large language model (LLM) technology to enhance customer support. By understanding explicit and implicit signals from consumers, this tool enabled representatives to guide homebuyers effectively through complex processes. For the most prepared buyers, the technology increased successful home closings by 15 times. This segmentation capability ensured tailored support at every stage, providing personalized recommendations and resources that significantly improved the customer experience.
To bridge gaps between the real estate and mortgage processes, Houseful developed a tool connecting real estate agents directly to Royal Bank of Canada Mortgage Specialists. This innovation facilitated collaboration and improved client outcomes, increasing mortgage introductions by 354% within three months of launch. Collectively, these advancements drove a 30% increase in agent connections, a 201% rise in mortgage connections and a 202% year-over-year revenue growth.
