FinLocker’s financial fitness platform empowers consumers on their journey to homeownership with personalized, goal-based tools that adapt to their financial progress. By delivering tailored insights and guidance, FinLocker educates and nurtures early-stage homebuyers, while keeping loan originators informed of their clients’ progress toward mortgage readiness. This solution enhances lead acquisition, loyalty and conversion, providing mortgage lenders and originators with a competitive advantage by strengthening relationships and improving lead-to-loan conversion rates.
FinLocker has demonstrated success through high consumer engagement and measurable client growth. Over 50% of users revisit the platform within 90 days of creating an account, sustaining engagement that enables lenders and originators to nurture prospective homebuyers with resources that guide them toward homeownership. Since the launch of a co-branding feature in mid-2024, loan officers have formed hundreds of partnerships with real estate agents, enhancing their referral networks.
FinLocker’s technology drives results by strengthening lead pipelines and improving efficiency. Loan officers have generated over 5,000 leads through FinLocker-powered apps, supporting users through personalized journeys from engagement to loan closing. Many consumers denied for a mortgage can continue progressing toward readiness, ensuring fewer lost opportunities.
Adoption of FinLocker’s platform has surged in 2024, with a 40% increase in loan officer and consumer adoption and over 20 enterprise clients leveraging white-labeled versions. These achievements underscore FinLocker’s value in driving business growth and improving cost efficiency for lenders.
