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Fello

HW Tech100

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Fello is one of the only marketing automation platforms exclusively designed to help real estate agents generate more listings organically, transforming dormant databases into powerful 24/7 listing engines. Trusted by over 40% of top RealTrends teams, Fello has become the fastest-growing platform in real estate by solving agents’ most critical challenge: getting more listings. The average agent spends between $5,000 and $10,000 annually on lead generation, with top-performing agents and teams often investing significantly more. Fello has helped agents uncover over $100 billion in listings, create over 35 million contacts, and generate $1 million in leads since its inception.

Fello’s technology focuses on helping users with three main areas. The first is hyper-targeted marketing automations, as Fello creates personalized homeowner dashboards and branded email campaigns to consistently nurture old databases on autopilot. No need to buy more leads. Fello can help convert old leads into new listings. Secondly, Fello leverages massive amounts of consumer, market and mortgage data to help drive an unparalleled seller engagement strategy using generative AI. The final focus is on AI-powered automations that help users understand who to get in front of first with real-time notifications, custom segments of hottest leads and workflows to automate it for them.

Fello is the fastest-growing platform in real estate. In the first 24 months since launch, Fello has more than 15,000 active agents and 2,000 active teams as part of its community. Fello’s automation and AI have generated more than 500,000 seller leads and over $5 billion in client listing volume.

Company Website:

https://hifello.com/

Markets Served:

Real Estate Sales, Real Estate Data and Analytics

Company HQ:

Pepper Pike, OH

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