CMG is transforming the real estate industry by introducing innovative technologies that address key challenges for agents, builders and homebuyers. The company’s List & Lock program helps sellers reduce buyer hesitation by offering the ability to lock in rates, providing flexible marketing tools to attract potential buyers in any market. Build & Lock extends these capabilities to builders, streamlining the financing process with options like Spec Lock and Flex Forward Builder programs. These initiatives enable builders to secure forward contracts and create customized advertising packages, improving operational efficiency and driving measurable sales growth.
HomeFundIt adds another layer of innovation by empowering real estate agents to help clients raise down payments through a co-branded portal. The platform connects buyers with friends, family and retailers to accumulate savings, offering personalized marketing materials and fostering stronger agent-client relationships. Realtors can track progress and contribute to campaigns where regulations allow, ensuring ongoing engagement.
CMG’s impact is evident in the adoption of its programs. List & Lock has supported over $323 million in listings in 2024 alone, while Build & Lock’s focus on new construction financing drove production to nearly $2.2 billion in 2023. HomeFundIt has helped buyers raise over $8.2 million, fostering homeownership and strengthening the industry.
