Celink’s technology powers America’s most unique mortgage product: the reverse mortgage. Celink is committed to bridging the technology gap for senior adults by delivering intuitive and inclusive technology solutions for this unique demographic. Celink’s ReverseServ platform services over 70% of all reverse mortgages in the United States, addressing the needs of senior adults navigating an ever-widening digital divide. With a commitment to intuitive and inclusive technology, Celink empowers its customers and customer service associates with tools designed to enhance interactions and exceed expectations. By focusing on continuous innovation tailored to the unique needs of senior adults, Celink ensures that the reverse mortgage process is seamless and accessible.
At the heart of Celink’s operations is a modernization journey that transitions legacy systems to a modern, API-driven, cloud-based architecture, unlocking opportunities for innovation. A standout innovation is the AI-powered enhancement of the Line of Credit Draw tool, critical for customers’ daily living expenses. Through machine learning, the previously manual and error-prone process of handwritten data entry is now automated, with deployment achieved in just 2.5 months — 60% faster than Gartner’s benchmark. Similarly, a redesigned iterative voice response system allows customers to complete regulatory annual occupancy certifications conveniently, with over 20% adopting this method and 30% completing certifications proactively.
Celink’s borrower portal serves 115,000 senior adults, with a median age of 73, providing tools to manage reverse mortgages. With nearly 60% of line of credit requests initiated securely online, high satisfaction ratings of over 90% reflect the success of Celink’s senior-focused technology solutions.
