Marketing & Sales
Latest Posts
A 2025 Spring Selling Mortgage Buydown Survival Guide
Feb 05, 2025Homebuilding faces a stark new reality, one that intensifies in each day’s frustrating “higher-for-longer” interest rate regime. The traditional levers of mortgage buydowns and incentives, once reliable catalysts for sales velocity, yield diminishing returns. Mortgage applications to purchase homes are running 39% below pre-pandemic norms, signaling that the market dynamics of 2025 – pointing directly […]
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Household Growth Collapse Signals Future Demand Reset
Jan 08, 2025 -
Homebuilding’s Lessons from 2024, And What They Mean for 2025
Dec 12, 2024 -
A Sneak Preview Of ’25: A Tale Of Two Homebuilding Markets
Nov 25, 2024 -
An Industry-First Leap In Digital Homebuying Goes Live In Real-Time
Nov 13, 2024 -
The Future Moved Up: Leverage Data Or Risk Losing Home Sales
Nov 12, 2024 -
11 Things Homebuilders Need To Know About Placemaking
Oct 29, 2024 -
Pre-Election Survival Guide for Homebuilders Amid Uncertainty
Oct 24, 2024 -
Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Oct 23, 2024 -
From Transact To Transform: How To Sell To 55+ Buyers
Oct 02, 2024 -
Demographic Shifts Reshape Homebuilding and Development Strategies
Sep 24, 2024 -
How To Find Homebuyers In A Prospect Pool That’s Shrinking … For Now
Aug 21, 2024
Latest Videos
Testing DailyMotion Video Aug 27, 2024
James Kleimann on takeaways from the IMB conference Jan 26, 2024
