Marketing & Sales
Latest Posts
Century’s ‘Buy-Now’ Ground-Breaker Shifts The CX Goal Line
Jan 14, 2022This story – on the 9th largest U.S. homebuilder Century Communities 100% cutover to a simple click-to-buy contract on a specific home and property – starts with a story and ends with a story. Story 1: The homebuyer journey’s moment of truth The brief backstory is that Century kick-started its “buy now” digital go-to-contract experience […]
-
As Bastion Of Future Demand, Demographics’ Heyday Is Over
Dec 17, 2021 -
Hidden In Plain Sight, The Baby Boom May Be The Next Big Thing
Dec 13, 2021 -
What To Watch: How To Model For An Either-Way Year Ahead
Dec 09, 2021 -
A New Venture Erases Boundary Between Model Home And VR
Nov 29, 2021 -
Root Causes: Future-Fit Building Firms Reset Who’s A Customer
Nov 23, 2021 -
Data Says It: A New Homebuyer Behavior Pivot Has Happened
Oct 29, 2021 -
Transparency’s Path To Trust Puts Data To Work On Buyer Experience
Oct 27, 2021 -
Price And Profit: Homebuilders Walk A Fine Line At A Tricky Time
Oct 20, 2021 -
Take Demand From These Buyers For Granted At Your Peril
Oct 19, 2021
Latest Videos
Testing DailyMotion Video Aug 27, 2024
James Kleimann on takeaways from the IMB conference Jan 26, 2024
