Contributors

Culture over commission: Building a top-producing team that lasts 

Some brokerages are what I sometimes think of as “Lily Pads” because they’re waystations where agents sometimes go—albeit briefly—to level up their commission splits. And then they move on. Lily Pad brokerages attract and recruit based on a higher split, but fail to retain a cohesive team because they don’t lead with a culture focused on long-term career growth.