Contributors

Mastering the narrative: Strategic messaging for loan officers 

In today’s challenging mortgage market, loan officers must master strategic messaging to effectively lead their teams and engage clients. This article explores how to craft compelling narratives, maintain consistent communication, and highlight opportunities amidst high rates and low housing inventory. Learn the importance of empowering teams, building resilience, and adopting the Three P’s framework—Predict, Preempt, Prevent—to manage the narrative and maintain focus and morale.