Will Three Out Of Five Would-Be Homebuyers Spark Change?

Here’s two reference points few may look at as connected.

One comes out of the welter of housing data, deftly addressed and illustrated by Rose Quint, assistant vp of survey research for the National Association of Home Builders, which does a quarterly pulse check on people’s plans to buy homes.

That’s not news. Homes and communities do things the way they’ve always been done for many reasons, including that theirs is a timeless value – shelter – and their processes are infinitely overcomplicated at the property level.

Still, when you compare the challenge contained in the first data reference point – that three out of five would-be buyers of homes in the next 12 months in the U.S. today identify themselves as first-time buyers – with the challenge of the second visual reference point, that there are no enterprises in the homebuilding compass of organizations anywhere close to the kinds of real world solutions regarded as transformative, you get to thinking.

Why is there no connect? What’s stopping a player – with capital, political currency and conviction, product development brilliance, and operational wherewithal – to identify those three out of five would-be’s as a primary market opportunity?

Go figure.

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