What Is Affordable? Do Market Rate Builders Need To Know?

Could there be a more polarizing term in housing?

Affordable.

This term,

Make no mistake, for homebuilders, this is the affordability that matters, the monthly payment power that empowers a household to “bear the expense” of owning a home, and thereby, participating in a merit-based American Dream of homeownership.

This is the “affordable” that’s meaningful and matters to market-rate builders. And it’s taking a beating on both the input cost front, and on the recent pressure on interest rates. So, stay tuned as to what happens to demand.

Join the conversation