3 minute readLand, people, money.
People, money, land.
Money, land, people.
Scramble it any way you want, you wind up in the same place. Namely, success in a homebuilding, residential real estate investment, and community development endeavor – new, old, always and forever – means getting this triangulation of pillar forces to sync up and outperform.
Timeless formula though it may be, these particular times feel different. Hypercharged with zooming demand, tricky operational dynamics, what with the supply chain’s firehose of problem-of-the-day challenges, froth lathering up at the margins, and an array of big and little issues as long as your arm – intensify the need to get those three pillar resources into just-so alignment.
Or else.
Just ask Scott Davis. He’s got a heady challenge ahead of him: Getting a Northern and Southern California stalwart –
The backdrop for the Trumark Colorado start-up is a fiercely competitive, highly muscular competitive arena, featuring nationally active public homebuilders, as well as some local and regional powerhouses, like Thrive, Clayton Homes-owned Oakwood Homes, and others.
The opportunity in the Colorado market, particularly for a builder like Trumark, which has been doing distinctive architecture and contemporary designed communities in Northern and Southern California, is that buyers want that exciting ‘wow’ and ‘cool’ factor in the floorplans and elevations,” says Kenneth Perlman, a managing principal at John Burns Real Estate Consulting. “Working with Woodley, Trumark’s ability to address the Colorado-area challenge of balancing great product with attainability is enhanced. Both have pedigree in dealing with density, which is how they can go at attainability, and both have a strength and flair with style, indoor-outdoor livability, and indoor flow.
What’s more, a ton of people are migrating from NoCal and SoCal to Colorado, and they’re going to recognize the Trumark name, which is a competitive plus,” says Perlman.
To build a business from scratch into what promises in a foreseeable timeframe to sprint headlong into a $1 billion core market arena, the challenge for Trumark’s Colorado go-to leader Scott Davis started at a gut trust level this past late winter, when Whelan Advisory principal Margaret Whelan made the match between Davis and Trumark’s two co-founding principals Gregg Nelson and Michael Maples.
The three of us had all been in the business three decades, and when that first introductory call happened, we spent more time laughing [amusement, joy, pride, learning] than anything else,” says Davis. “When I saw the alignment Greg and Mike had with their Daiwa House partners on the investment commitment to fast growth, strong design, and great quality, and on the communications, patience, and integrity of the people, that’s where the fit became clear cut.”
Whelan, who’d originally introduced Nelson and Maples to Daiwa House execs, leading to the 2019 acquisition of Trumark, adds:
Beyond access to capital, chemistry and fit are of utmost importance to me when I’m making an introduction on behalf of a client,” she says. “Having worked with the Trumark team for the last few years, I knew that Scott’s expertise and character would be the right way for Trumark to put up a flag and expand outside of California for the first time.”
Daiwa House has had a full agenda in the North American market since it bought Stanley Martin Homes in 2017. With the launch of Trumark Homes Colorado, the accelerate agenda shows no sign of slowing down.
