35 years ago, Dan Gilbert started a small mortgage brokerage called Rock Financial. It was not the nation’s largest mortgage lender, but with hard work, passion, an unmatched culture and the ability to harness the power of technology and the internet, it experienced truly remarkable success.
Quicken Loans, the company that started as Rock Financial with just a small three-person office, now helps more Americans buy homes and refinance their mortgage than any other company.
Three and a half decades after its humble beginnings, Quicken Loans is staying true to its heritage. The company partners with 40,000 LOs across the country through its QLMS division, which is solely focused on serving and supporting the broker community.
QLMS has experienced immense growth in the last few years, mainly due to its philosophy of treating partners as equals.
Instead of it being purely transactional and focused on the lender’s success, QLMS is committed to making sure its partners grow along with them – becoming Stronger Together. By following this simple idea, QLMS has achieved record loan volume year after year and has grown its partner network to new heights.
Thanks to its 35 years of experience, infrastructure and capital, QLMS is able to weather any storm.
When the COVID-19 pandemic first hit, some lenders implemented restrictive overlays to slow their pipelines or even told their partners to pause business.
QLMS never had to take such drastic measures. Its partner network experienced very little disruption to their business. That type of stability is what brokers need regardless of market conditions.
By working with a large, experienced lender, partners also have access to exclusive technology. For example, QLMS has a tool that is like having an underwriter with them at all times.
Instead of sorting through paperwork and emails to find the latest guidelines, brokers simply ask a question and they receive an instant answer 24/7/365. Partners have been able to use the tool to find the right loan product for their client and turn a “no” into a “yes.” That is just one of the ways QLMS is utilizing its technology to help partners better support their clients.
Regardless of whether a brokerage opened a month ago or is established in their local community, they can leverage the experience and infrastructure of a 35-year-old business that started out just like them – as a broker. QLMS has all the tools brokers need to grow. Join them and become Stronger Together.
