“There are 80 million owner-occupied homes in the United States and 55% of them are 40 years old or more – which tallies up to 44 million 40-plus-year-old houses,” says Jack Truong [CEO of the $2.8 billion in net sales global fiber cement building products manufacturer James Hardie (ASX: JHX; NYSE: JHX)]. “When you think about it, just 5% of that total would come to 2.2 million homes, which is double the size of new construction. We believe that many of those homes are built with wood, vinyl and other materials that are not durable enough, or are highly flammable, or are just not going to be fit to survive more adverse natural disaster conditions. We see James Hardie in that light as a solution homeowners can turn to, and we’re working to transform that landscape of opportunity.”