2 minute readNobody cares about how much you know, until they know how much you care.” – Theodore Roosevelt
A turbulent barrage of inflationary squalls, and quickly gathering inhospitable storms that can disrupt the cost of access to money for both consumers and businesses draws “all eyes” today to a meeting of the Federal Open Market Committee of the Federal Reserve.
Signal clarity is expected outcome of this afternoon’s Fed comments, and that clarity will favor homebuilders in some strong measures – i.e. the timeless value and inflationary hedge of home- and property ownership – even as it works to shrink payment power and the size and depth of the potential buyer pool.
The signal’s impact on homebuilding’s lifeblood, inventory turns – their velocity, margins, predictability, etc. – suggest a 2022 that will test the grit of both the macro homebuilding business community and its tens of thousands of separate going-concern parts.
Meanwhile, the noise around that signal – political, social, economic, and operational — will more than distract, it will detract from the American homebuilding business culture’s focus on summoning the grit to ride out 2022 and 2023 turmoil, and grow as firms and as a community where it matters most.
Caring.
The People everywhere have become safety-obsessed. Sixty-three percent of the Reimagined [consumers] think it’s crucial that companies/brands actively promote healthy practices, versus 32% of the Traditional. The Reimagined indicate that this priority will not go away after the pandemic is over; they want to be confident that every business will strive to be part of a health-oriented ecosystem that can overlay their lives. Accenture’s “Life Reimagined” consumer insight is not about wokism. It’s about understanding the role commitments and investments in care can impact business outcomes. Homebuilders as business scions and as cycle-tested operators and as canny dealmakers and as strong reputation-generators can take a great deal of pride of what they know, and draw wisdom from that experience as they grit their way through months of economic upheaval ahead. What more customers will be looking for – as gatekeepers of whether one builder or another or none at all get their opportunity at an inventory turn – is not just how much they know, but how much they care.Join the conversation
![Image source: Accenture Global Consumer Pulse Research People everywhere have become safety-obsessed. Sixty-three percent of the Reimagined [consumers] think it’s crucial that companies/brands actively promote healthy practices, versus 32% of the Traditional. The Reimagined indicate that this priority will not go away after the pandemic is over; they want to be confident that every business will strive to be part of a health-oriented ecosystem that can overlay their lives. Accenture’s “Life Reimagined” consumer insight is not about wokism. It’s about understanding the role commitments and investments in care can impact business outcomes. Homebuilders as business scions and as cycle-tested operators and as canny dealmakers and as strong reputation-generators can take a great deal of pride of what they know, and draw wisdom from that experience as they grit their way through months of economic upheaval ahead. What more customers will be looking for – as gatekeepers of whether one builder or another or none at all get their opportunity at an inventory turn – is not just how much they know, but how much they care. Join the conversation](https://develop.housingwire.com/wp-content/uploads/2022/01/Screen-Shot-2022-01-26-at-10.43.10-AM.png 1280w){kind=link}