RE/MAX has launched a new platform aimed at helping its affiliates in the U.S. and Canada streamline marketing efforts. The system — called Marketing as a Service (MaaS) — was developed with Realforce and uses artificial intelligence (AI) to automate campaigns and provide real-time performance data.

The platform gives agents, brokers and teams access to tools such as automated listing packages, customizable advertisements and performance dashboards.

A no-cost base package includes flyers, digital and social media content and tracking features, while advanced tools like lead generation and video campaigns are expected to roll out later.

“This is about giving RE/MAX affiliates every advantage in this highly competitive industry,” said Abby Lee, executive vice president of marketing, communications and events for RE/MAX Holdings. “Marketing as a Service is designed to run in the background while RE/MAX agents stay front and center with their clients. It’s another great example — one of many this year — of RE/MAX leaning into AI and tech innovations to help agents win listings, save time and build their businesses.”

The company said MaaS allows users to set campaign preferences that automatically launch personalized outreach across multiple channels. The platform also delivers branded quarterly market report emails to clients and produces shareable reports that agents can send to sellers and teams.

Lee said the company is increasing its focus on digital platforms.

“We’re being very aggressive in providing RE/MAX affiliates with difference-making competitive advantages that help them stand out — especially on social and digital platforms where most people begin their home search,” she said.

The launch follows several technology initiatives announced by the company this year, including MAXRefer, a global referral system; MAXEngage, a social media app; and Aspire, a training and onboarding program for new agents.

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