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Chicago-based mortgage lender Rate on Thursday launched the Rate App in Spanish, which the company says makes it the first U.S. lender to offer a fully integrated mobile mortgage experience entirely in Spanish.
The release builds on Rate’s Language Access Program, which has generated more than 20,000 digital applications from Spanish-speaking borrowers since 2022.
The app allows users to search for homes, apply for a mortgage, track loan status, connect with bilingual professionals and access educational content entirely in Spanish. Rate says the launch underscores its commitment to removing language barriers and expanding access to homeownership.
“We’ve already seen what’s possible when we invest in Spanish-language technology: our Latino salesforce has tripled, our funded loan volume in Latino communities has doubled as a percentage of the company’s total book of business, and we’ve far exceeded expectations with 20,000+ digital applications in Spanish,” Rate CEO Victor Ciardelli said in a statement.
“Now with the Rate App in Spanish, we’re giving Spanish-speaking buyers the same high-performance mobile experience that’s helped millions of homeowners, because language should never be what holds someone back.”
Unlike partial translations, Rate’s in-language platform covers applications, servicing, interface and communication, loan disclosures and now mobile.
Spanish-speaking users can download the Rate App from the App Store and Google Play. They can immediately access the Spanish version by updating their phone settings to Spanish, Rate’s release confirmed.
“This launch demonstrates what equity in action looks like. It’s not a translation — it’s a fully in-language journey designed to honor and empower the Spanish-speaking community at every step of homeownership,” said Arlyn Kalinski, senior vice president of fair and equitable lending strategies at Rate.
“Spanish-speaking buyers are mobile-first, ambitious, and driving the future of U.S. homeownership. With the Rate App in Spanish, we’re not just meeting them where they are — we’re giving them the same seamless, high-performance tools as any other customer.”
The rollout is supported by a national Spanish-language go-to-market campaign that began in July, spanning 25 top U.S. metro areas with digital ads aimed at both consumers and professionals.
Rate expects to generate more than 30 million impressions as part of this broader effort to engage the 60 million Latinos in the U.S., who represent one of the most powerful economic engines in housing today.
Others in the housing and financial services industries have launched similar products of late. In October 2020, the National Association of Realtors launched “NAR en Español, a Spanish-language version of the association’s main webpage.
More recently, the Hispanic Organization of Mortgage Experts (HOME) in August 2025 announced the launch of what it claims to be the mortgage industry’s first bilingual learning management system, HOME Certified, powered by Twiz.io.
Earlier this week, Texas-based Supreme Lending announced the formation of HOMESÍ by Supreme Lending, a new division dedicated to advancing Latino homeownership.
