The brutal housing market has forced iBuyers to reconfigure their businesses — and Opendoor has a new offering it thinks will entice more home sellers to the platform.

Opendoor calls the new offering Cash Plus. It provides sellers access to “a significant portion” of their home’s value in as little as 14 days. Sellers can also gain additional money after the home is sold.

“Cash Plus provides sellers the certainty of our Cash Offer and the opportunity to gain more by using a market listing,” said Nick Boniakowski, Opendoor’s head of agent partnerships. “Now, our local agent partners can offer even more home selling solutions, and make optionality one of their differentiators for clients.”

Cash Plus is now available to agents enrolled in Opendoor’s Key Connections program, which pairs sellers at the very beginning of the process with an agent who can provide options to homeowners beyond merely accepting the company’s flagship cash offer.

Opendoor announced an expansion of Key Connections in June after a successful pilot program, in addition to rolling out a mobile application called Opendoor Key Agent for agents who are part of the partnership.

The new arrangements come as the company has struggled to survive in what’s been a frozen housing market, as elevated mortgage rates, high home prices and economic uncertainty have kept buyers on the sideline.

Opendoor has implemented a series of layoffs over the past few years that analysts previously told HousingWire “cut to the bone,” with one suggesting there wasn’t anything left to cut. The company has also dramatically reduced the pace of its home purchases, as has its chief iBuyer rival, Offerpad.

The announcement comes during what’s been an eventful two weeks for Opendoor.

The popular subreddit Wall Street Bets turned Opendoor into its latest meme stock. That pushed the value of the company’s equities from its low of $0.51 per share in June to a peak of $3.99 on Monday.

After an extremely volatile few days of trading, the stock price was $2.79 as of 1 p.m. Thursday.

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