Omicron, today’s

Source: Morning Consult

Three out of four respondents to a Morning Consult poll concur that testing belongs as an important tool in an array of measures Americans should take to safeguard against the Omicron variant.

Morning Consult findings include:

Public health measures to combat the spread of the new omicron variant are popular across the board, with the exception of business and government closures. Most adults favor mostly voluntary measures like strengthening ventilation systems, social distancing and shoring up COVID-19 testing over requiring vaccinations.

Here’s a link to the National Association of Home Builders resources regarding testing and vaccination for job sites and workplaces.

Why it matters

As housing’s strategic leaders quickly recognized and nimbly jumped into action to secure beginning in Spring 2020, both the short and the long game for their businesses involves the health and safety of customers, partners, and team members above all. In some respects, the new Covid variant may wind up amounting to either greater or lesser destructive potential than the current Delta variant, which has mounted its own seasonal surge – increasing both hospitalizations and mortality rates in many geographical areas as the weather gets colder.

What matters most now for organizations whose business and investment models straddle past-years investments, present day monetization of those investments, and a healthy, sustaining pipeline of future investments with as much of a de-risked return profile as possible comes down to a simple, always applicable, working credo: do the next right thing.

Today, that means neither over- nor underplaying the potential of a new Covid variant capable of spreading fast and evading its hosts’ defenses.

Instead, do what’s there to do to keep people safe, productive, and focused on capability at a moment when challenges to that stack as high as any pile of containers in our port cities.

Homebuilding and its ecosystem have a richly defined infrastructure of distribution and value-add in its highly local model. Let’s turn the infrastructure into an already build channel to test each human participant in every workplace setting to ensure their safety, and that of their teammates, customers, partners, and family members at home.

It’s the next right thing – Omicron or not.

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