NEXA Mortgage on Wednesday announced the appointment of Geri Farr as its chief growth officer, effective immediately.

Farr most recently served as senior vice president of West retail sales at Kind Lending, and she previously held leadership roles at Bay Equity.

“The future is here. NEXA has built something unique — wholesale-level pricing and product
optionality, combined with the infrastructure and leadership support loan officers expect from top lenders,” Farr said in a statement. “That’s why I’m here: to help distributed retail loan officers understand they now have a better solution moving forward. The misconceptions about wholesale are gone. This is about giving LOs the best of all worlds.”

Mike Kortas, CEO of NEXA Mortgage, added: “Geri and I have worked together in the past, and I have always been highly impressed with her professionalism, presence, and the way she elevates everyone around her. She is a strong advocate for loan officers and one of the greatest leaders I have had the privilege to know.

“Appointing her to the C-Suite is long overdue, and we are thrilled to finally make it official. Importantly, our plans for Geri extend well beyond the role of Chief Growth Officer — we look forward to her expanding her leadership even further at NEXA in the years ahead.”

As chief growth officer, Farr will play a central role in partnering with large teams and organizations, including groups like Kind Lending and other wholesale-aligned lenders, to create win-win opportunities for LOs and consumers. Farr will also assist in recruitment and market leadership initiatives, a release from NEXA confirmed.

“Geri brings unstoppable energy and laser focus to NEXA as we strengthen our position among the nation’s top lenders,” said Jason duPont, chief operating officer of NEXA Mortgage. “Her relentless pursuit of excellence and dedication to building the best culture for loan officers will set a new standard of success at NEXA.”

NEXA’s appointment of Farr marks another key hire for the company. At the start of August, duPont, a longtime NEXA recruiter and lending team leader, was promoted to COO. A few weeks later, the company announced the hiring of Eric Mitchell to assist with its goal of increasing its loan officer count to 5,000.

NEXA also recently announced a strategic partnership with Tidalwave at HousingWire’s AI Summit that will give NEXA’s 3,200 brokers access to Tidalwave’s agentic AI technology platform.

In a Facebook post via Kortas’ public page dated Sept. 1, he shared that “NEXA was making big announcements for the next two weeks.”

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