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Real estate technology firm Unlisted has launched a new feature called The Waitlist — allowing buyers to express interest in homes not currently for sale.
The tool enables homeowners to showcase their properties online and attract potential buyers without formally listing.
Buyers can join a “waitlist” for homes they are interested in, signaling demand before a property ever goes on the market.
“The Waitlist is the future of real estate – a way for people to explore never-before-seen inventory, signal interest, or create demand for what is often their most valuable asset; their home,” said Katie Hill, founder and CEO of Unlisted. “The traditional way we buy and sell homes is outdated and illogical, forcing buyers and sellers to transact based on an extremely limited subset of properties available at a very specific point in time.
“Too often, both buyers and sellers are forced to settle for less than their dream home or best offer. Unlisted turns that frustrating reality on its head, empowering buyers, sellers, and serial scrollers to act and transact in a much more expansive and satisfying way.”
The company said more than $4 billion in potential future real estate transactions have been “waitlisted” since the feature’s soft launch.
The company said the approach offers benefits for buyers, sellers and agents — such as wider home search criteria, testing buyer demand before listing and gaining access to broader client pools.
