New plans for Herald Square offices

Hidrock Realty, a family owned real-estate investment company, is planning to embark on what appears to be a pretty gutsy move: develop its first Manhattan hotel in a market that’s recovering but still far from robust. But Hidrock is able to move forward with some confidence because of the enormous discount it just got on a near-empty office building near Herald Square which it plans to convert into a hotel.

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3d rendering of a row of luxury townhouses along a street

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