New American Funding (NAF) on Wednesday announced an expansion of its suite of services through the launch of NAF Insurance Services.

This new affiliated insurance agency is “designed to help customers secure the right coverage at a competitive price through a streamlined, personalized experience,” a press release from the company stated.

The release also said that, given rising insurance costs and premiums nationwide, NAF Insurance Services was created to help customers who are finding it increasingly difficult to secure the protection they need without breaking their budgets. It will connect them with the coverage they need at a “competitive” price.

“Rising insurance rates are challenging for many families, but they shouldn’t have to settle for less protection or higher costs,” said Jeff Kvalevog, chief strategy officer for New American Funding and president of NAF Insurance Services.

“With the support of The Baldwin Group, NAF Insurance Services is designed to simplify the client experience and help customers find coverage they can trust without added stress.”

The insurance services arm is partnering with more than 50 insurance carriers across all 50 states to offer a full range of insurance products — including home, flood, wind, auto, boat, motorcycle, RV, pet, life and disability insurance.

Every New American Funding loan officer, branch and region will be paired with a dedicated NAF insurance adviser. Dedicated advisers will also be available for Spanish-speaking clients.

The partnership with The Baldwin Group — one of the largest insurance distribution firms in the country — aims to increase access to carrier relationships, industry expertise, technical support and policy servicing, according to NAF’s press release.

“We’re excited to work with New American Funding in support of their personal insurance product offerings that protect homeowners and their most valuable investments,” said David Smith, president and executive operating officer of Mainstreet Insurance Solutions at The Baldwin Group.

“This collaboration reflects our shared commitment to simplifying the homeownership journey and providing peace of mind.”

Wednesday’s news follows other recent developments from the California-based NAF. At the start of August, the lender named Tim Sorenson as its new divisional executive vice president for the Southwest region.

In July, the company promoted Tony Blodgett to lead retail business for the western U.S. and Andy Pettola to lead retail for the eastern U.S. Later that month, NAF announced a multimillion-dollar marketing campaign that’s designed to “energize and empower” the next generation of first-time homebuyers.