LPS Seals Software Deal, Rebrands Vertical Network

Jacksonville, Fla.-based Lender Processing Services (LPS) is the broker technology provider for eight operating companies in the HomeServices of America network. The companies will use a number of LPS’ rDesk Broker Suite products, including broker and agent Web sites, lead and contact management, comparative market analysis and document management, over the course of a multi-year deal with LPS’ Real Estate Group. The eight companies are Edina Realty, serving North Dakota, Minnesota and Wisconsin; Kansas City-based Reece & Nichols; Prudential California Realty; Long Realty Company in Arizona; CBSHome Real Estate in Omaha, Nebraska; Champion Realty, Inc. in Maryland; and Home Real Estate and Woods Bros Realty, both in Nebraska. Also, the company rebranded its vertical ad network Cyberhomes with a new name, Real Estate and Living Media Network, and made it a division of LPS’ Real Estate Group. The ad network lets real estate agents, brokers and multiple listing services sell directed advertising on their Web sites. Nearly 800 Web sites that generate 4m unique visitors use the service. The service allows real estate professionals to dictate the number and type of advertisements that appear on their Web sites. “Our goal is to add value to these Web sites by offering rich content to improve the user experience, together with a turn-key advertising platform that real estate professionals can use to introduce national advertising or local service offerings,” LPS Real Estate Group president Jay Gaskill said in a statement. Write to Austin Kilgore.