It’s a small homebuyers incentive, after all. This weekend only, anyone who buys a custom built home from KB Home Mortgage, a subsidiary of Bank of America [stock BAC][/stock] will receive as part of the package a “Walt Disney Dream Room.” The construction company will agree to deck out a fully-licensed Disney-themed room in the home with either a calming green Classic Pooh theme, a royal Cinderella ‘palace’, a chic Cars room or a – gulp – Hannah Montana Hangout so a kid can “take a break from the spotlight.” Sorry, Little Mermaid fans, there’s just no room under the sea for other dream room designs. However, even if a potential buyer who visits a KB Home over the weekend can’t decide right away, they can still pick up a Disney Beanz plush toy (again four choices: a Mickey Mouse, Minnie Mouse, Goofy or Pluto). The estimated retail value of the room is between $1,349 and $1,669, and homebuyers must finance with KB Home Mortgage. It’s another example of developers trying to boost demand, as the US Senate toys with the idea of extending the first-time homebuyer tax credit. After all, with housing prices where they are now, it’s the perfect time to buy a new home “at a price that’s just magical.” Write to Jon Prior.
Jon Prior was a reporter with HousingWire through late 2012.see full bio
Most Popular Articles
Latest Articles
Test
The story for the housing market over the past three years has been, “Home sales are down, home prices are up.” Because inventory was so restricted after the pandemic, prices pushed higher even as demand weakened. That story may finally be inverting as unsold inventory of homes is now great enough that home prices are […]
-
Freddie Mac’s Donna Spencer on their Servicing Excellence initiative
-
Lower mortgage rates attracting more homebuyers
-
Rocket Pro TPO raises conforming loan limit to $802,650 ahead of FHFA’s decision
-
Show up, don’t show off: Laura O’Connor is redefining success in real estate
-
Between the lines: Understanding the nuances of the NAR settlement
Jon Prior was a reporter with HousingWire through late 2012.see full bio