HousingWire has asked, “Who will be the Amazon of housing?” We’ve even asked, “Who is the Chipotle of housing?” Now, we ask the most intriguing question of all: Who is the Match.com of housing?
Tech-enabled matching platform LemonBrew might fit the bill. LemonBrew is a platform that matches financially vetted and motivated buyers with expert and responsive real estate agents.
And it’s growing. The company has announced it will make a nationwide expansion throughout 2020.
After its launch in the North Carolina and Florida markets in fall 2019, the company said in a release that it would add more partner agents, growing its current database of a couple thousand to over 50,000 by the end of 2020.
And according to its website, LemonBrew is “aggressively expanding to new states every day.”
The company’s Partner Agents are top real estate agents, from national brokerages like Coldwell Banker, Century21, RE/MAX, Keller Williams and eXp Realty.
“Our goal is to provide value to both the consumer as well as the real estate agent. When considering buying a home, the two biggest questions people have are, ‘Where do I even begin?’ and ‘How much does all this cost?,'” said Reno Heine, chief executive officer of LemonBrew.
“We’ve built our platform to ease the stress and help answer those questions. Not only do we match you with the best local Partner Agent, you actually get a rebate back at closing to offset some of the closing costs. It’s a win-win,” Heine said.
After answering a series of questions on the LemonBrew platform, the buyer is matched with a local agent. This match is based on location, budget, property type and other sales history metrics, such as how quickly that agent is able to find their client a home.
LemonBrew’s algorithm presents the buyer with profiles of the top three rated agents and lets the homebuyer choose who to work with. This is what the company calls a Match.
The buyer also receives a commission rebate at closing from their agent, which the company said can save the buyer thousands of dollars.
