1 minute readTime is value, and eternally and always at the core of what you develop and build, and market, and convey as a value proposition to a customer.
Let’s look at this look at what Americans value most through the lens of a survey that asks people just that. Analysts at Pew Research, who As Pew Research analysts note here: No more than a third of Americans rate any of the other eight items on the survey as among the most important to them. Clear majorities say being physically active (74%), being outdoors and experiencing nature (72%), and being successful in their career (66%) are at least very important to them.” The kicker here is that the family, the loved ones who live there, make a home, not the other way around. It can be modest or lavish or anywhere in between. As homebuilders, developers, architects, engineers, planners, manufacturers, construction crews, the very basic work in these incredible livelihoods is about making a place for a person to do and have and sustain what they value most. It can be entry level, first time move-up, 55-plus, luxury and any category in between. Author and essayist Susan Sontag, another one often credit for having coined the phrase about time, added to it this way: Time exists in order that everything doesn’t happen all at once . . . and space exists so that it doesn’t all happen to you.” And you could say that a home is one of the few places left on this earth at this moment of peak warp-speed turbulence that allows time and space to do their jobs, which is what we value most.
