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Howard Hanna has gotten a makeover. For the first time in more than 40 years, the nation’s largest family-owned firm has launched a rebrand, unveiling a “bold new brand identity” on Tuesday.
The rebrand features a new visual identity, including an updated logo and color palette. Additionally, the company said it has unified its brand voice across all channels and markets, which it feels will bring more consistency to the consumer experience across markets.
The new branding steps away from the bright yellow and green Howard Hanna is known for in favor of a more muted palette of forest green and gold. The company has embraced a sleeker, more modern font.
“Today marks an important milestone for Howard Hanna. From the beginning, we’ve been committed to innovation in the real estate industry. Now, we have the opportunity to reimagine our brand honoring our legacy while embracing the future and building for the next 70 years,” Howard W. “Hoby” Hanna IV, the CEO of Howard Hanna Real Estate Services, said in a statement.
The company said its “refreshed look” reflects Howard Hanna’s commitment to innovation, growth and the communities it serves. In a press release, the company added that the new brand reflects its evolution from a single office in Pittsburgh to a nearly nationwide brand.
“This rebrand is not about changing who we are — it’s about reflecting who we’ve become,” Hanna said. “With this fresh look, we’re reaffirming our dedication to the communities we serve and to providing an unsurpassed real estate experience for every client we help find their way home.”
