How Builders Could Miss Where The Money Is Through 2030

Underinvesting in a

• From the NAHB: The 55+ Housing Market Index, monitoring and measuring conditions among developers and builders of 55+ housing projects and communities. The punchline: Currently suspended.
• From The Center for Social and Demographic Research on Aging: A heat-map Elder Index. The punchline: Living expenses are high in metropolitan areas across the U.S.

Again, does underinvesting in this market of people who command more than one of every four dollars of wealth and who want the well-being, the peace-of-mind, the safety, the lifeline of home make sense?

If Millennials who are trying to form families have to compete with Baby Boom generation adults who are trying to find homes to enjoy and flourish in that later chapter, maybe the answer is “yes.”

The market opportunity is underappreciated, underinvested.

Join the conversation