1 minute readHope’s his middle name.
John Hope Bryant, founder, chairman and ceo, of single-family rental investment company Promise Homes, “The beautiful thing about this model is that it’s a multi-stakeholder model… In this situation, every resident got free access to financial literacy if they want it; two, minority vendors, plumbers, electricians, lighting, roofing, landscaping, a range of skilled labor – they’re getting a living wage in compensation or they’re getting a contract … 65% of all the contracts of Promise Homes company went to black and women-owned and minority-owned businesses. I believe that has a lot to do with our ethos, our values, and how we run this company, which is doing well by doing good. The third leg of the Promise Homes strategic stool, says Bryant, is a more equitable, educated, and financially sound path from renting to owning a home, a foundational access point to the American Dream of wealth creation and comfort. While no single enterprise can by itself meaningfully solve for the stubborn and daunting barriers to America’s housing crisis, Promise Homes’ capital infusion, its ecosystem-focused multi-stakeholder model, and its heart and soul of hope represent a bright line where capital, vision, know-how, and resolve converge. They say hope is not a strategy. Without it though, no strategy to find solutions for what chronically challenges people’s access to safe, healthy housing they can afford, would stand much of a chance of survival. So, today’s a day, if any, to celebrate Hope.Join the conversation
