1 minute readIt’s Thursday, May 19, 2022, and here are 10 things we know among countless dozens of things we don’t but wish we did:
- America is not
Source: Morning Consult/Politico What this data tells us is that it’s way too early to declare late-Spring 2022 as a tipping point into a buyers’ market – where conditions, options, locations, price-points, negotiating leverage, etc. pivots profoundly in favor of buyers.
Right now, the buyers for whom the market has decidedly shifted are discretionary buyers – the ones with time, money, security, optionality all on their side.
They are the value buyers. They’re the ones who’ll re-set the floor of demand, and work with you as you work out of the vicious-circle of paying sky-high prices for directs, and can more easily tolerate 60 or 90 days added to the build-cycle for a home they regard as their dream home.
Despite the severity of convulsions over the past 24-plus months, “these are the good days” for tens of millions of Americans. They’re value-driven, not price sensitive.
So, to get on the beam of the things we know, and fret less about what we don’t, focus on what you can do to cause your value buyer to experience a simpler, clearer, more valued path to your doorway.
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