1 minute readImagine. You’re selected to co-host an in-person “ask-the-experts” luncheon discussion among eight conference participants, and you way-find your assigned table number to where a mini-posting reveals to you – for the first time – the discussion topic.
And, in response a marketer – a masterplanner or homebuilder or developer – might focus, even nudge, your customer by appealing to how he, she, they approach today’s household-level, kitchen-table style challenges, as a “stabilizer,” a “settler,” or as a “new [realistic] optimist.”
- Simplicity matters: Consumers are increasingly overwhelmed. Declutter.
- Living in livestream. Conversational commerce is here to stay. Invest in branded livestream.
- On-demand evolution. Provide platforms for group ordering/delivery and focus on hyper-local, last-mile experience.
If this is where retailers and consumer goods and services marketers have leaned-in, this is the context for consumer expectations, experience, and demand.
The nudge here is this. Focus at your peril on either macro-economics housing demand based on new construction production, replacement of old stock, population growth, immigration patterns, etc.
Focus instead on consumers behaving – even as regards the shelter they choose to pay for – the way they want to behave, not as you believe they have to.
