Coldwell Banker Realty is strengthening its presence in Hudson County, New Jersey. On Tuesday, the firm announced its acquisition of Hoboken-based Prime Real Estate Group.

The financial terms of the deal were not disclosed. This acquisition adds one office and 60 agents to Coldwell Banker’s presence in the county. The firm’s principal broker Jesse Halliburton and managing broker Marco Tartaglia will remain in leadership roles, according to the release. 

“This is a strategic move that allows us to broaden our services in Hudson County while welcoming a company we’ve long admired,” Rob Norman, the Eastern regional president of Coldwell Banker Realty, said in a statement. “Prime Real Estate Group has built a stellar reputation for professionalism and market expertise.”

For the past four years, the firm has recorded an average of $5 million in annual gross commission income, according to the release. 

The firm was founded in 2001 by Halliburton and it serves Hoboken, Jersey City, Weehawken and the greater Hudson County area with a focus on new developments and condominiums. In total, Halliburton has three decades of real estate industry experience, while Tartaglia has 20 years of experience, which includes holding sales roles at national homebuilder Toll Brothers. 

“Joining Coldwell Banker Realty is the right next step in the evolution of our office,” Halliburton said in a statement. “Their global brand, robust marketing and transaction tools, and collaborative company culture will be a tremendous asset to our agents and clients. We’re excited to be part of a company that shares our values and vision.” 

Over the summer, Coldwell Banker Realty has added top agents in teams in Florida and California.

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