Jake Fehling, Movement Mortgage vice president of marketing, works with the fast-growing lender’s loan officers to capitalize on their own individuality to enhance their book of business.
Fehling helped launch the Movement Marketing Suite in 2018, a game-changer for the company’s loan officers. Under Fehling’s leadership, loan officers were given a robust platform of digital products for lead generation, video emails and automated social posting. Movement’s in-house marketing system, M3, provides downloadable print and digital content at a loan officer’s fingertips. Beyond collateral, Fehling understands how important personal branding can be to a loan officer’s business. Through the marketing department at Movement, loan officers can get one-on-one coaching in personal branding and social media strategy to enhance and improve their own online reputation. Fehling is also a public speaker, writer and host of multiple podcasts.
WHAT IS ONE THING YOU WOULD TELL A YOUNGER VERSION OF YOURSELF?
“Take more risks/Act sooner. I tell our loan officers all the time to ‘Just press record.’ Meaning, don’t wait to start the podcast. Don’t hesitate to launch the vlog. Each day you wait, you’re losing a day of influential, entertaining or engaging content that could be in front of borrowers and agents.”
