Rising interest rates and rising homes prices are squeezing the number of potential buyers into an ever-smaller pool — and shrinking profits along with them. That’s one reason we created the engage.marketing summit, which debuts one month from today. Marketing is the lifeblood of any business, but in this environment, many marketers for mortgage and real estate companies are fighting not just to stay competitive, but to stay in business.
The theme of our summit is to “Get More” and we take that seriously. We want attendees to get more insight, get more referrals, get more market share and ultimately, get more profits.
We’ve lined up panels with that goal in mind, and we are beyond excited at who is speaking!
Chris Heller, CEO of mellohome, is headlining our opening general session on Thursday, Sept. 13. He's a real estate titan with 30 years of experience and we can't wait to host him at engage.marketing!
mello Home is a sister company to loanDepot that matches ready-to-transact customers with local real estate agents and home improvement pros. Heller formerly served as the CEO of Keller Williams as the firm became the world's largest residential real estate brokerage by agent count, homes sold and sales volume, with more than 930 offices and 177,000 agents.
Our agenda also includes a keynote address from Ryan Serhant from Million Dollar Listing New York, whose team sold almost $1 billion worth of real estate last year. He’ll be sharing how he is winning business and collaborating with partners in the most competitive real estate market in the country.
These two powerhouse speakers are just the beginning — we're bringing in experts from inside and outside real estate and mortgage finance to deliver compelling content you need to succeed now. The goal is to gain insights into marketing best practices from other industries while also addressing how effective marketing translates into a regulated environment.
Sessions will cover B2B, B2C, compliance, marketing automation and how to reach specific consumer population segments. The two-day summit will also feature an invitation-only executive track for C-suite professionals.
Visit engage.marketing to find out more about our sessions and speakers.