Over the past 10 years, Auction.com’s brand has become synonymous with digital innovation and client service in the real estate industry. Our company transformed the way buyers and sellers interact by making it possible to transact foreclosure, CWCOT and REO sales online. Our controlled and efficient auction processes have revolutionized the way our clients manage their portfolios to achieve higher sales rates, while increasing sales execution, reducing timelines and mitigating risk.
Most observers attribute Auction.com’s success to industry-leading marketing and innovative technologies, but that’s only part of our story. Auction.com created the foreclosure auction market in 2011. Since then we’ve invested hundreds of millions of dollars in technology and marketing support to grow the auction marketplace. But, we believe that our investment in human capital and commitment to an unmatched local footprint of highly skilled field teams is one of the reasons we are the only full-service auction provider. Today, we cover live auctions in more than 3,100 counties with the support of over 600 skilled and dedicated Auction.com employees.
A new standard of service
The traditional foreclosure auctions conducted on the courthouse steps can be chaotic, confusing and difficult to navigate for most prospective buyers. The traditional process has not evolved since its inception.
In contrast, when Auction.com conducts foreclosure auctions at the courthouse, leveraging our proprietary technology, data science, marketing and our “sea of green shirts,” we create a new standard of professionalism and effectiveness to drive toward higher sales rates. Our field team wears their “green to be seen” shirts with pride as a beacon of service, easily identified to assist prospective buyers. Our local teams standardize the registration, bidding and closing process to promote transparency and competition, closing the feedback loop through rich data and analytics to our clients. All these efforts work in unison to maximize sales and improve outcomes for sellers and buyers.
A highly visible and professional presence
Auction.com is the only national real estate auction marketplace with local operations throughout the country. We build strong partnerships with local stakeholders, including investors, foreclosure attorneys, brokers and sheriff departments, by maintaining a highly visible and professional presence at every local auction event, regardless of climate, auction type, or location and by assisting each stakeholder to enable foreclosure sales. Our field team’s priorities are to meet our buyers’ questions and service needs and exceed our sellers’ expectations. This team is instrumental in breaking down the barriers of entry for new prospective buyers, reducing fear and complexity of the foreclosure auction process through education and customer support. The effectiveness of this local approach is indisputable. Over 60% of our foreclosure auction buyers each month are first-time new customers of Auction.com. Our focus and investment in local teams are growing the buyer base for our clients and expanding the availability of foreclosure assets to new investors.
Exceeding the status quo
Our 600+ field team is a powerful example of Auction.com’s commitment to go Beyond the Bid, which is to exceed the status quo in everything we do. At Auction.com, a team approach and innovation in technology and marketing drive success for our clients. We are proud and committed to our exceptional team members and our ability to deliver unprecedented transparency between buyers and sellers. We are constantly innovating, so stay tuned for more exciting news.
