1 minute read
Let’s face it: The past few years have been rough. The industry has weathered seemingly endless rounds of substantial program change. Learning new guidelines and adjusting internal processes while continuing business as usual has been a challenge. Survival has meant long hours and hard work.
In this month’s feature story, we take a look at how all this change has impacted the market. We point out that, while volume has suffered notable declines, each time it recovered. Even if the momentum was slow and the recovery slight, it did come back. The fact that the product has managed to endure so much and continues to help senior consumers proves its resiliency.
Although some in this industry may feel battered by all the ups and downs, many have powered on—undeterred, even hopeful. The HECM offers a unique value proposition to senior consumers, one that may become crucial to a comfortable retirement. Many dedicated professionals are empowered by this fact, excited to teach others about the product.
With significant program change in the past, the industry is ready to move forward. Armed with a stronger, more sustainable product, reverse professionals can focus on spreading the news about its potential.
