Read about the latest happenings in companies across the reverse space. Have exciting news to share? Email us to see it in print!
UFA Names Tom Evans Vice President, Marketing Director Urban Financial of America has named Tom Evans vice president, marketing director. He will lead the department and oversee all marketing communications and initiatives, lead generation and brand identity for UFA. “Tom brings a rich 10-year background in many aspects of reverse mortgage marketing,” says UFA President Steve McClellan. “His work was instrumental in transitioning UFA from a spokesperson-driven advertising model to our current successful approach, and he has managed our lead generation efforts to great results.” Evans has worked with UFA since 2011, most recently as vice president, business intelligence. UFA has also engaged a research- and technology-driven branding, marketing and thought leadership firm to assist the lender in developing additional lead generation strategies and various media loan sales and fulfillment strategies. “With just 2 percent of eligible homeowners utilizing reverse mortgages to supplement their retirement needs, UFA believes there are far more seniors who would benefit from this important financial product,” McClellan says.
FirstBank Promotes Ed O’Connor to Corporate Director of Marketing and Sales FirstBank has announced the promotion of Ed O’Connor to corporate director of marketing and sales. As such, O’Connor will be responsible for all company-wide marketing efforts and sales initiatives. He will continue to oversee FirstBank’s recruiting efforts on a national basis, will maintain the successful implementation of the company’s bank and credit union programs, and will manage its internal wholesale account executives.
