The fusion of Zillow (Z) and Trulia is taking another step forward, as Trulia’s Market Leader will now be available through Zillow’s Tech Connect Program.
Trulia acquired Market Leader in August 2013, paying approximately $170 million for the company. Market Leader then became a Zillow company when Zillow completed its acquisition of Trulia in February.
Since February, Zillow and Trulia announced several data-sharing agreements, each bringing the two sites one step closer to becoming fully integrated.
In the time since the merger was finalized, Zillow announced plans to improve its Tech Connect program, including the release of Zillow Tech Connect: Reports, under which multiple listing services and brokerages who send their listings directly to Zillow will have access to expanded reporting on their listings.
Now Zillow is boosting its Tech Connect program again, by adding Market Leader to the Zillow Tech Connect: Leads platform.
According to Zillow, Market Leader tools help agents generate and manage more leads and provide “seamless ways” to engage and market to their contacts.
“Zillow Tech Connect: Leads allows technology companies to connect their systems with Zillow, creating a more seamless experience at no additional cost for the brokers and agents who use Zillow as a key component of their marketing efforts,” Zillow said in a release.
Scott Smith, Market Leader’s general manager, said the demand for Market Leader to be included in the Tech Connect program was significant.
"There's been overwhelming demand from agents and brokers who use Market Leader to have it integrated into Zillow Tech Connect: Leads," Smith said. "We have nearly 200,000 subscribers – many of whom leverage Zillow as part of their marketing efforts. Now those hundreds of thousands of agents are able to integrate their contacts from Zillow into Market Leader Tools and leverage the power of the automated lead management."
According to Zillow, the Tech Connect: Leads program also added several other new partners, including PropertyPulse by z57, Onjax, Quantum Leads and My Buying Buddy, which increases the total companies participating in Tech Connect: Leads to 51.
“Zillow already offers its own contact management software, which is used by many brokers and agents,” Zillow said in a release. “However, Zillow believes that brokers and agents should have the right to choose the technology with which they are most comfortable and that most efficiently connects them to consumers ready to engage on their home search.”
Agents and brokers can now connect to Market Leader, or any other CRM available on Zillow Tech Connect: Leads, through the Contacts section on their Zillow profile, Zillow added.
