A new company is stepping up to the challenge to open new trading options for investors, according to an article in Bloomberg.  

The article explained that Empirasign Strategies started testing a service in which investors can anonymously post securities they want to buy or sell and potential prices, and then chat online without divulging their names to seal the deals. 

“The Street is shrinking and so it’s impossible for the dealers to perfectly cover all the customers, especially in mortgage-backed securities,” said Zach Cooper, a money manager at investment firm Treesdale Partners LLC, who said that he’s planning to try the new Empirasign platform.